Watch out for sector strength when researching a stock investment

April 20, 2006 – 12:45 pm

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One of the biggest keys to look for when choosing a stock is to see how companies in the same sector are doing. Generally, companies in the same sector will move in lockstep. It’s not hard to understand why. If business conditions are favorable for one company in a sector, then probably everyone will feel the benefits. An example of this would be Nokia and Motorola going up on the news that raw material costs have been reduced and worldwide sales have gone up. As you can imagine, events that effect Communications Equipment manufacturers in the Telecom sector, will almost always affect both Nokia and Motorola.

Of course, the sector comparisons can take you only so far.  Nokia and Motorola might both benefit from a worldwide lowering of prices of raw materials, but one of the companies will probably be much more adept at exploiting that advantage.  Companies are still run by management teams comprised of humans, and with any human enterprise, some people will outperform others.

What would you look for in the Sector?  You want to see strength in the stock sector of any stock you plan on investing in.  You also want your company (your guys) to be on the ball and serious about doing business.  In fact, you invest only in the company with the best management team.  Look for integrity in reporting results, a strong operational background, and some sort of plan for both the present and the future.  A company that is strategically planning will outperform ones that are merely goosing profits for the short term.  If you find the top producer in the top-performing sector, you’re almost guaranteed to have a winning stock.  Hold out for that every time.

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