The Walt Disney Company (NYSE:DIS) and Apple Inc. (NASDAQ:AAPL) are closing in on a deal to rent ABC shows from iTunes, the Wall Street Journal said yesterday.
Apple is reportedly close to an agreement with Disney to offer rentals for some ABC television shows through iTunes, the Wall Street Journal said.
The move is the longest in an attempt by AAPL to reshape the television business around its devices.
However, sources say the proposed deal is already facing resistance from big TV companies like NBC Universal, News Corp, Viacom and CBS.
Apple is also said to be working on a new device that would allow users to stream video to their TV sets, a source with knowledge of Apple’s plans went on the record as saying.
Kaufman Bros is bullish about Apple TV moves.
They say Apple TV could be a multi-million unit seller.
After conducting checks, Kaufman Bros. said they believe Apple’s move to rent TV shows is logical and could increase iTunes volume.
The firm said it maintains a ‘Buy’ rating on Apple.