Skechers USA, Inc. (NYSE:SKX) today said that a new review finds Shape-ups advertising claims are accurate.
SKECHERS USA announced that an independent review Board said that Skechers Shape-ups advertising claims are accurate, truthful and “prepared with a due sense of social responsibility to consumers and society.”
In a related development, Skechers further announced that the United States Patent and Trademark Office this week issued Skechers a utility patent on its unique Shape-ups midsole technology, the part of the shoe which is key to imparting fitness benefits to users, including “muscle strengthening and toning, better posture, improved cardiovascular health, less stress on joints, and improved circulation.”
On August 10, 2010, the New Zealand Advertising Standards Authority stated in a ruling that “the claims in the Shape-ups advertisement regarding muscle tone, posture and weight loss had been substantiated by Skechers and therefore were not likely to mislead or deceive consumers.”
This is the second time in recent months that independent panels have made favorable rulings relating to the claims that Shape-ups tone muscle, improve posture and promote weight loss.