Verizon To Display Advertising To Their Mobile Customers

Recently Verizon Wireless announced that they were going to allow the display of advertisements to customers that surfed the internet on their mobile phones in the beginning of next year.

“We know we can make significant dollars in mobile Web advertising in 2007,” said John Harrobin, vice president of marketing and digital media for Verizon Wireless. “That said, we likely will not — we want to take it carefully and methodically, and enable the right experience.” More generally, he added, “Mobile advertising is going to take off in 2007.”

It is expected that mobile advertising is going to burgeon in the next few years with an expected $1.3 billion spend by 2010, according to Ovum Research.

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