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goodwill

j.s bach said: "could someone please explain to me a little bit about goodwill and how much or how little of it is desireable in a company."

AlfredSokol said: "Goodwill can be something intangible, like a brand name. The less goodwill and the more real assets the better, I feel."

j.s bach said: "now would there be a certain financial statement the company would issue if they had to write off good will, or would they just report it in a quarterly report"